Apply fragrance to moisturized skin. Dry skin dissipates scent faster.

Focus on pulse points: wrists, neck, behind the ears, and inside the elbows. The warmth helps diffuse the fragrance.

Don't rub your wrists together. This breaks down the top notes and alters the scent.

Layer your fragrance with matching body lotion or an unscented moisturizer.

Store fragrances away from light and heat. A dark, cool closet is ideal.